Open to Work
Meta Ads · Social Media · Performance Marketing

SHIVANI PARMAR Digital Marketing Specialist

3+ years turning ad spend into real results. I manage Meta campaigns up to ₹30L/month, run Instagram & Facebook for healthcare brands, plan video content, and drive leads at CPL as low as ₹27.

View Campaigns ↓ Get in Touch
₹30L Monthly Budget
500+ Leads / 1.5 Wks
12.7M Total Views
3 Yrs Experience
Meta Ads· Lead Generation· Social Media Management· Content Strategy· CPL Optimisation· Instagram Growth· Reel Planning· A/B Testing· ROAS Optimisation· Healthcare Marketing· Meta Ads· Lead Generation· Social Media Management· Content Strategy· CPL Optimisation· Instagram Growth· Reel Planning· A/B Testing·
12.7M+ Total Views Jan – Mar 2026
7.1M+ Accounts Reached +360.8% growth
31K+ Interactions Feb 2026
10K+ Followers +10% MoM growth
Social Media Expertise

GROWING BRANDS
on social

Views · Feb 2026 11.7M 99.9% from ads
Interactions · Feb 2026 31,486 Reels: 98.9%
Followers · Feb 2026 10,385 +10% vs Jan 31
Views · Mar 2026 7.4M Reach: 4,702,753
Dashboard · Feb–Mar 5.2M Views 19.2K Interactions · 2.4K Followers
Follower Growth Feb 989 Follows 115 Unfollows · Net +874
Jan – Mar 2026 · Overall
12.7M
Total Views · 99.8% from ads
Accounts Reached7,121,930
Reach Growth+360.8%
Non-followers99.8%
Content Type (Top)Reels
February 2026
31,486
Total Interactions · 93.8% from ads
Reels Interactions98.9%
Stories0.7%
Followers4.9%
Non-followers95.1%
February 2026 · Followers
10,385
Total Followers · +10.0% vs Jan 31
New Follows989
Unfollows115
Net Growth+874
Views (Feb)11.7M
Content I Planned

REELS &
Video Work

I plan the content flow, camera angles, and shot structure for all video content. Editors execute based on my brief. Click any card to watch the reel directly on Instagram.

● Reel · Instagram
Bharat Homeopathy
Patient Education Reel
@bharathomeopathy · Content planned by me ↗
● Reel · Instagram
Bharat Homeopathy
Treatment Awareness Reel
@bharathomeopathy · Content planned by me ↗
● Collab Reel · Instagram
Brand Collaboration
Reel — Bharat Homeopathy
@bharathomeopathy · Brand collaboration ↗
📸 Instagram — @bharathomeopathy ↗ 📘 Facebook — Bharat Homeopathy ↗ ▶️ YouTube — Bharat Homeo Kidney Care ↗
Live Campaign Data · Mar 2026

META
Campaigns

Campaign
Leads
Reach
CPL
Spent
CTR
Parkinson A2 #33
Messaging Conversations · Mar 1–30
Active
1,197
conversations
6,08,040
accounts
₹48.94
per message
₹58,585
1.11%
PD B [17-03-26] #17
Messaging Conversations · Mar 1–29
Active
363
conversations
5,96,267
accounts
₹52.54
per message
₹19,073
0.69%
PD Telugu D #17
Messaging Conversations · Mar 1–29
Active
539
conversations
7,46,157
accounts
₹79.81
per message
₹43,017
0.72%
Para Tamil C #26
Messaging Conversations · Mar 1–29
Active
460
conversations
4,48,860
accounts
₹76.43
per message
₹35,160
0.93%
Best CPL Achieved
₹27
Cost Per Lead — Hydrafacial Campaign (Arnica)
CPL Range Across Campaigns
₹27 Min CPL ₹35–40 Typical Messaging campaigns higher due to nature
Career Timeline

WHERE I'VE
worked

Apr 2026Present
Mamta Akashic Reading
Social Media Manager
Led end-to-end social media management ensuring consistent brand voice and aesthetic across all platforms
Developed and executed content strategies that significantly increased audience engagement and organic reach
Monitored algorithm updates and social media trends to keep brand presence relevant and competitive
Content Strategy Brand Voice Community Mgmt
Oct 2023Apr 2026
Bharat Homeopathy Pvt. Ltd.
PPC & Social Media Executive
Managed high-budget Meta Ads campaigns with monthly ad spend of up to ₹30 Lakhs, driving brand growth and measurable ROI
Generated 500+ high-quality leads within a 1.5-week period through strategic Meta campaign execution
Deployed advanced broad targeting strategies to scale reach, improve ROAS, and reduce CPL
Planned video content flow, camera angles, and reel structure — one reel done as a brand collaboration
Monitored real-time performance via Meta Ads Manager and made data-driven adjustments to boost results
Meta Ads Manager ₹30L Budget Lead Generation A/B Testing Video Content ROAS Optimisation
Mar 2023Sep 2023
Nakshatra Marketing
Digital Marketing Executive
Independently managed multiple brand social media accounts, maintaining consistent voice and visual identity
Created and published platform-specific content tailored to target audiences, driving higher engagement rates
Multi-brand Content Creation Engagement
Feb 2021Jul 2021
STV Haryana News
Trainee — Assignment Dept.
Coordinated with field reporters for seamless live coverage and smooth news flow
Assisted the input department in daily news planning and editorial support
News Production Coordination
Available Now

LET'S
work
TOGETHER

Looking for a performance marketer who actually delivers results? Let's talk about your brand's growth.

Phone +91 9306779530
Email siwaniparmar662@gmail.com
Specialisation Meta Ads · Social Media
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